Showing Up Online: What Actually Works (and What Doesn’t)

In this candid and behind-the-scenes conversation, Drew Symons sits down with Rachael Little from the Jennifer Gale Real Estate Team to talk about the realities of social media, branding, and visibility for real estate agents and small business owners. From overcoming the discomfort of being on camera to building systems that make marketing consistent, efficient, and effective, this episode pulls back the curtain on what actually works when it comes to growing a recognizable brand in today’s digital world. Rachael shares practical insights on content creation, video strategy, evergreen marketing, and why results and how you make people feel matter more than colours, fonts, or templates. Whether you’re an agent, entrepreneur, or business owner trying to get noticed without burning out, this conversation offers honest perspective, real examples, and actionable takeaways you can apply right away.

Watch the full video now on our YouTube channel to hear the full conversation and learn what really drives visibility and growth.

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The opinions expressed herein are solely that of The Jennifer Gale Team, not Gale Group Realty Brokerage Ltd or WITAAR and should not be misconstrued as advice or the basis of an agency relationship whatsoever. Please consult your professional advisor prior to taking action on any decisions relating to the matters discussed in these videos. This communication is not intended to cause or induce breach of an existing agency agreement. This is not financial advice.